Costa App: the new cruise companion to help you navigate the thousands of options offered on board, without ever straying off-course.
Relaxation and well-being of the highest level, cradled by the waves and pampered by the on-board staff: a holiday aboard a Costa cruise ship has all of the elements required to become a cherished and unforgettable memory.
Now, this rewarding and synesthetic experience is enhanced by a digital customer journey: Costa App, the new smartphone app that we have created by Triplesense in partnership with a team of colleagues from around the Reply group.
How does it work? With the app, downloadable for free on Apple Store and Google Play Store, your cruise begins before you even embark: you can get informations about ports of call, arrival and departure time, agenda of excursions planned, with photos and videos in full screen.
Once on board, from a single screen on your smartphone, you can book excursions, have a look to menus and timetables of on-board restaurants, reserving a table for those on payment. In addition, you will be able to keep an eye on the weather forecasts of destinations included in the cruise and your personal spending budget, to follow the ship’s itinerary in real time or join the chat with your fellow voyagers in order to share opinions, dates, gossip, and hunt for suggestions from veteran cruise passengers.
Finally, the app gives you control of your Costa Club profile, where you can manage the points that you have accumulated and the benefits to take advantage of both on board and on land, plan future cruises and relive all the emotion of past adventures.
Initially available on Costa Diadema, Costa Fascinosa and Costa Favolosa, and shortly usable by all passengers of Costa ships, the new app was born under the strategic direction of the Costa Crociere digital team in partnership with Reply's specialized network.
Alongside Triplesense Reply, a host of Reply stablemates contributed to the project: Open Reply managed development of the Apps, support application services, and end-to-end project governance; Aktive Reply created the publishing system on Adobe AEM platform; Discovery Reply handled the synchronization of visual and text contents, through Discovery E-DAM; while Cluster Reply oversaw the Product Planning.
Head of Digital Customer Experience & Design: Simone Arecco;
Digital Customer Experience coordinator: Paola Capelletto.
Executive Creative Director: Francesco Milanesio; UX Designer: Jacopo Moretto, Valentina Genovese; Art Director: Emanuele De Donno, Martina Gay; Project Manager: Francesco Sica.