One Podcast kicks off: news, entertainment and music, thanks to the new App that makes GEDI Group’s entire audio offering available in a simple and immediate way, unique in Italy for its quality and volume.
A project with a vast perimeter, of which we took care of the creative copywriting and the UX/UI process. Our colleagues from Arlanis Reply, GEDI’s company partner, and Concept Reply, front-end/back-end infrastructure specialists, were always at our side.
Strengthened by an exclusive agreement for Italy with iHeartMedia, the world's number one podcast publisher, GEDI makes a move to conquer a rapidly expanding market that has already reached 10 million monthly users, especially among young audiences.
In addition to thousands of highly successful series of every genre, also available in their original languages, One Podcast will distribute the Group’s entire information and entertainment guide: from the content produced by the editors of various newspapers (Repubblica, La Stampa; Espresso, Huffington) , to the live broadcasts of Radio Deejay, Radio Capital and m2o, as well as 42 themed music channels with continuously updated playlists.