Once the juries have been dismissed and the winners crowned, the 2021 edition of Mediastars, the most digital ever, goes to the archive. Also this year, the Technical Advertising Award was a source of satisfaction for Triplesense Reply.
My Dream Garage's project got to the top in the App Section: I classified Mediastar and Institutional Category, with double mention and “Special Star” to the Creative Direction and Structural Design.
An award that recognizes the user centered approach and the quality of UX and UI design, at the service of the first virtual garage accessible via smartphone. My Dream Garage, an exclusive Leasys service dedicated to buyers of the new electric 500, is a premium, flexible and 100% digital experience, which begins at the time of booking. In fact, through the app, customers can create and configure their own "dream garage" with the cars chosen from a wide range of models of the FCA brands (Fiat, Alfa Romeo, Jeep, Abarth, Maserati and Fiat Professional), and decide when and where to drive them according to their desires and needs, from urban adventure, to off-road weekends, to luxury travel.
Buy a car and drive many more. When the owner picks up their new 500, all they have to do is to confirm their selection of cars and sign up for one of the available subscriptions. After that, the owner can book their car, pick it up at one of the Leasys Mobility Stores and enjoy “dream” mobility. All this exclusively through the app, characterized by innovative and intuitive navigation, in a distinctive style and language.
Executive Creative Director: Francesco Milanesio; Creative Lead: Chiara Fissore, Riccardo Albertazzi; UX Lead: Jacopo Moretto; Art Director: Giulia Giordano ; UX Designer: Laura Bisio, Elisa Fuliano; Project Manager: Martina Boccardi.