The stars of Mediastars have been rekindled: the Technical Advertising Award, which for 20 years has been highlighting the best communication projects and industry professionals who have contributed to their creation.
After the satisfactions got in the previous editions, 2020 was also prolific with awards for Triplesense Reply.
The Magneti Marelli 100 years site, conceived to celebrate the brand's 100 years of history, won second place in the Internet Section and climbed to the top step of the podium in the special Socio-Cultural Category, as well as getting a "Special Star" for the Creative Direction.
A trio of prizes that enhances the ability to transform brand identity into an immersive digital experience, where graphics, animation and storytelling in podcast format converge to design an exciting journey, capable of involving a wide audience of users.
In the App Section, honorable mention and “Special Star” to the Creative Direction for MyNew Holland, an innovative connectivity project for New Holland Agriculture customers.
The new portal integrates in a single gateway the assistance, support and monitoring services for agricultural machinery, while the app allows for remotely managing fleet data and activating "Fast Track" services, all designed to minimize maintenance times and consequent inactivity of the vehicle.
The overall result that confirms the quality of Triplesense offering: UX / UI design, multimedia creations, digital storytelling.
Above all, the ability to design experiences that connect people and brands in a meaningful way, at the crossroads of creativity, technology, design and strategic thinking.