Poltrona Frau tells its own philosophy of living intrinsic to the concept of "modern furniture".

“Style becomes show” and wins over the jury of the international Muse Creative Award contest: the video produced by Triplesense Reply for the Museo Poltrona Frau won the Platinum award in the Motion Graphics and Corporate categories.
A double result that fills us with pride. Surely for the high level of projects and candidates in competition together with the personalities present in the jury. But also for the unquestionable charm of the Big Apple, and this festival of creativity a stone's throw from the MoMA and the Metropolitan Museum.

The award-winning video is part of a larger project of restyling and strategic review of the Poltrona Frau site, which for the first time saw the unification of the three company divisions into a single platform.
In the sections dedicated to Home & Office, Contract and Interiors in motion, Poltrona Frau tells its own philosophy of living intrinsic to the concept of "modern furniture", the culture of seating in public spaces, and the state of the art of room coverings travel: three sequences of a single storytelling.
New section also for the Leather, raw material of choice: a tool allows you to navigate through all the processing phases of the prized Pelle Frau®, while a video reveals the secrets of the refined concept of Leathership ™.

The heart of the project, in partnership with the colleagues of Open Reply for the backend part, is a renewed customer journey at the level of each individual touchpoint, from the original tools that focus the unique selling peculiarities of the brand, to the video contents that give a more and more engaging experience: the art of moving images guides the visitors to discover the Poltrona Frau Museum, the place where "Style becomes show", while another emotional short video revisits more than a hundred years of history in 120 seconds of the brand, "a love story for quality and beauty".

Also new is the site configurator, created by Protocube Reply, which allows potential buyers to customize their own object of desire before accessing the booking funnel.
More broadly, the look and feel of the site follows the harmonious combination of innovation and tradition, the true identity of a brand that, in its ultra-secular history, has been evolving by gradually combining craftsmanship and research, sustainability and high quality, creativity and passion, 100% made in Italy and international flair.


Credits: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; Art Director: Andrea Gilardi; UX Designer: Laura Bisio; Lead Copywriter: Chiara Fissore; Technical Leader: Riccardo Campioni; FE Developer: Fabio Fierro, Luca Mezzatesta, Federico Elia e Massimiliano Caniparoli; Account & Project Manager: Sara Cucchi e Alessia Raffaele.